Bonnyville Chamber of Commerce Embracing Modern Workforce Practices

November 15, 2024 Bonnyville, AB – The Bonnyville Chamber of Commerce is announcing an
upcoming transition in its leadership team. Current Executive Director Serina Lyons will be
relocating to the United States with her family for a period of two years. Despite this move,
Serina will remain closely connected to the Chamber and its mission, continuing to assist with
advocacy and operational efforts in a contract capacity as a consultant.
To ensure seamless leadership during Serina’s relocation, Megan Wakefield will assume the role
of Interim Executive Director. Megan brings a wealth of experience to the position, with 15
years of dedicated service to the Bonnyville Chamber. Her extensive knowledge of Chamber
operations and deep commitment to the community will be invaluable as she takes on this new
role.
“The Bonnyville Chamber is proud to be a leader in how and where we work,” said Serina
Lyons. “In today’s evolving workforce landscape, we believe in working with staff in ways that
benefit both the organization and our team members. I am fully committed to the Lakeland
region and will continue to travel to the area, ensuring my support for the growth and
prosperity of our community. While I may be working remotely for a short period, I am deeply
rooted to the Lakeland region and look forward to the learning opportunities this will bring.”
This strategic approach allows the Bonnyville Chamber to maintain its strong advocacy and
support for local businesses while adapting to modern workforce practices. The Chamber is
looking forward to continuing to serve the community and its members, with a member first
approach.
“Everything we do, and continue to do, will be about bringing value to our business
community,” said chamber President, Lise Fielding. “Whether that is through new initiatives like
the Chamber Perks app or the new Future Business Builders Scholarship Program. We are
confident that our strong team will continue the great work that we expect of them.”
The Bonnyville Chamber has recently hired a new employee to assist with member relations
and marketing. Alyssa McKibbon has already proven to be a strong asset to the team and with
her expertise, Megan’s knowledge of chamber operations and Serina’s strategic guidance, the
future of the Chamber remains steadfast.
The transition will take place April 1, 2025. If you have any questions, feel free to contact Serina
Lyons at [email protected].

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